Cycling kit design
These are a selection of cycling kits I have designed. In the case of Primal Europe cycling team they wanted to be able to stand out and spot each other easily in the peloton, so having a contrast stripe worked well. Usually I need to reflect the colours of the company that the rider is advertising, often this is black, but it’s important to consider safety and so I will always add in flashes of colour or white stripes at the back so the cyclist is visible on the roads. Placement of the logos was very important as logos ar easily obscurred when the rider is on the bike (leaning forward) the logos are carefully placed on shoulders and legs to maintain visibilty in motion and in action photography.
